This is first in a series of 5 blog posts about the financial literacy and value of money for kids.
According to one study, kids are exposed to a 450+ advertisements / promotions daily. This could be through TV, radio, movies, news-papers, magazines, bill-boards, internet, mobile phone, shop windows ... you name it. There are 2 reasons for kids centric strategy of most advertisers.
* Kids are the most gullible of the consumer segments and yet one of the most influential as well. Our kids exert tremendous say in the purchases made by a modern household, weather its a small ticket daily consumable like a pack of noodles or a carton of milk or a high expense durable item like air-conditioner and computer. And advertisers know it.
* Catch them young and you can shape their buying habits for the life time. Make them conscious of the brand now and they will buy it when they have money in the future. Its difficult to change the taste and buying habits of an adult who has tried and seen things. But its easier to shape it for the kids and create demand.... [More]